DISCLOSURE: Note that this blog post may contain affiliate links. Meaning, should you click on the links, I may receive a commission at no cost to you. We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites. For more, please click here.
Knowing how to monetize your blog effectively is the difference between blogging as a hobby and blogging as a business.
This article will explain the different methods of monetization and helpful links to get you started!
All of the methods that we are describing below can be implemented as soon as you start your blog, and I highly recommend that you put in these monetization methods from the get
Likely, when you think of how to monetize your blog, one of the first things that come to mind are ads.
Ads can be a super easy way to make passive income from your blog since you implement the ad code once, and then you’re pretty much set – unless you want to make a few tweaks here and there.
The thing about ads, however, is that they usually don’t pay much, so you usually don’t see the big bucks until you’ve got substantial traffic.
Most bloggers start with Google AdSense because they don’t have a page view requirement to get approved (though you do need to have a blog built out with sufficient content). AdSense is great for getting ads going on your blog, but their RPMs (the amount that they pay per 1,000 page views) is quite low.
Mediavine & AdThrive
When bloggers have started getting major traffic to their sites, they generally switch to Mediavine (who requires 25,000 website sessions per month) or AdThrive (who requires 100,000 page views per month). These two companies offer MUCH higher RPMs than that of AdSense.
Another option that almost any blogger can use is FOMO. This ad company works off the idea of “FOMO” or fear of missing out. They do not have a page view requirement, but they do require that you have ample content on your site. I personally got great returns from using FOMO on Growing Graci, up until this last month when my revenue dipped drastically. That said, I do think it is worth a try for new bloggers!
Affiliate marketing can sound intimidating when you first hear about it.
But, it’s really quite simple. You have a product that you love and want to share with your readers and followers. So, you share a specific link that you’ve been given by the company and you earn a commission for sending the company sales. Best of all, it costs your readers NOTHING.
So how do you find these special links? Well, you sign-up for different companies’ affiliate programs. (You can usually find out if a company has an affiliate program by checking out their website footer.)
Once you are approved for an affiliate program, you can usually create your special links in their dashboard and share!
One of the quickest ways to start making money with you blog is to sign-up for Amazon Associates.
Almost everyone has bought something from Amazon that they love! By becoming an Amazon Associate, you can use links to refer your readers/followers to products on Amazon. In turn, you’ll receive a commission! SCORE.
Keep in mind that you can start placing links on your blog pretty much right away with this program, but you will have to be formally approved for the program after you refer 3 orders within 6 months.
I highly recommend that every blogger signs up for Amazon Associates since Amazon pretty much has everything under the sun on their website. It makes it super easy to start incorporating affiliate marketing into your website.
While many companies allow you to get an affiliate code through them directly, many companies use networks like ShareASale to streamline the process of becoming an affiliate. With ShareASale, you can quickly apply to be an affiliate for TONS of different companies.
Of all the methods of monetization, I think my absolute favorite is doing sponsored posts. I’ve gotten the opportunity to work with amazing brands and make money doing so!
I’ve had a few brands reach out to me directly via email or Instagram, but the #1 way that I have been able to secure sponsored posts
Before you can start pitching brands, you absolutely, 100% need to have a media kit prepared. You can make one in Canva pretty easily.
Basically, you need to package up all of your relevant blog information in an easy-to-read PDF file. Here are a few things to absolutely include:
- Contact information
- Website name and URL
- Your best website stats (if you have metrics that you’re not proud of, don’t include them!)
- Social media handles with your follower count (I personally don’t include any social media handles that don’t have a follower count I’m proud of)
- A little bit about your brand – who you are and what you’re about
- Mention any past collaborations you’ve done
- Pricing for your sponsorship packages
If you’d like to check out what my current media kit for Growing Graci looks like, just click here!
How To Charge For Sponsored Posts On Social Media
I’m a huge fan of checking Social Bluebook to get an idea of how my social networks are doing. They will give you a rough “value” for a post or video on your social media.
My very very very general rule has been $1 for every 100 followers. Keep in mind that your social media accounts are more valuable the more that your followers engage and interact with your posts.
When you’re first starting out, you may find that you need to negotiate a little more to get a brand to agree. So, my advice is to send out your media kit with the pricing you’re hoping for and negotiate down if the company seems resistant.
A note about free products – when you are first starting out, a lot of companies will offer you free products in exchange for a blog post or social post. However, it is super important to realize that no product that you receive is truly “free” since you are still putting in a lot of work to prepare the post and those “free products” may be considered taxable income come tax time. If you wouldn’t normally buy the product, it may not be worth taking the sponsored post.
Selling Your Own Product
One of the best ways to make money with your blog is to come up with a product to sell.
Well because it is yours and the income potential is endless!
Here are a few ideas for products:
Just recently, I launched products for Growing Graci. We launched our very own Etsy shop that sells printables for toddlers (and we plan to expand in the future). Be sure to check it out here!
What is so great about a product like printables is that you make it once, set it up on a sales page and forget about it! Then, you have passive income rolling in with minimal effort.
While we opted to host our printable shop on Etsy, there are other options for selling printables through your website if you wish.
If you have extensive knowledge in any field, you could absolutely design a course on a platform like Teachable and make money from teaching others! No matter what your speciality is, you can likely find other people who would love to learn what you know.
If you like making things or want to run a more traditional type of store, you absolutely could! Of course, this method of monetization might be a little more hands
Have you begun monetizing your blog? How are you going about it? I’d love to hear what you’ve tried in the comments below!