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Pinterest Rich Pins & Why You Need Them

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Pinterest Rich Pins are an amazing freebie offered to Pinterest Business Accounts that provide additional information about you, your website and what the pin is all about.

If you haven’t signed up for Rich Pins yet, now is the time! I’ll walk you through it below.

What is a Rich Pin on Pinterest?

As I mentioned above, a Rich Pin on Pinterest is a pin that offers additional information and has a different format from a traditional pin. Pinterest currently offers Rich Pins for the following types of pins:

  • Product Pins
  • Recipe Pins
  • Article Pins (PERFECT for bloggers!)
  • App Pins

You can check out examples of what all of these different types of Rich Pin offerings look like on Pinterest’s website here. For the purpose of this post, however, we are going to take a deep dive into the Article Pins, since this is what you’re most likely to use for your blog posts!

Here’s an example of a Rich Pin from my blog, GrowingGraci.com:

An example of a Pinterest Article Rich Pin featuring content from https://www.growinggraci.com.

The Article Rich Pin from Pinterest offers a bold headline at the top of the pin (outlined above in purple), information about the author and a description of the article (also outlined in purple).

Traditional pins do not include this information – they would only have the pin description that you can see at the bottom of my screenshot (outlined in blue). And instead of showing the author of the pin, it’s going to show the person who last pinned the pin. (In my screenshot, it only shows my profile in the blue section because it was me that pinned this pin to my “The Best Of Growing Graci” board.)

So Why Are Rich Pins So Important?

Well, it’s free advertising for your brand. By enabling Rich Pins, you’re gaining more visibility for your brand. Rich Pins make sure that your account is always visible on your pins – something that will help pinners recognize your brand across the platform. Score.

Besides visibility to your brand, it is worth noting that Rich Pins simply make your account look more legit. I mean, anyone who is anyone on Pinterest has Rich Pins enabled for their accounts.

Finally, one of the BEST FEATURES EVER of Rich Pins is that if you make a change to your blog post’s title or metadata (that feeds that article description), all of your pins across Pinterest will get updated, too. How cool is that?

How Do I Enable Rich Pins For My Blog?

The easiest and fastest way to get Rich Pins enabled for your blog is to follow these steps:

1. Make sure that you have a Pinterest Business Account.

Go To Pinterest, click on the three dots in the upper right-hand corner, and click on “Upgrade to a business account” and then follow the prompts to upgrade your account.

2. Install Yoast SEO Plugin On Your WordPress Site

Once installed, click on the Yoast SEO Plugin in settings on the lefthand side of your WordPress settings, then click on “Social” and then finally select “Facebook” at the top of the screen. Once you’re on the “Facebook” tab, go down to “Add Open Graph meta data” and click “Enabled”.

This will allow Pinterest to pull all that lovely information for your Rich Pin!

3. Head Over to Pinterest To Validate Your Rich Pins

Now that you’ve prepared the data for Pinterest to scrape, you’re going to want to head over to their Rich Pins Validator to get the process started for approval!

Your screen should like the below screenshot, but obviously with URL to one of your blog posts. You’ll only need to validate one single URL to get Rich Pins enabled on your website, so just pick any old blog post!

Once you click “Validate,” Pinterest will try to scrape the information it needs for a Rich Pin and then provide you with feedback. If Pinterest was successful in pulling the information it needed, then simply follow their directions for finishing your set-up/application.

I hope this tutorial was helpful for setting up Rich Pins for your Pinterest account! If you have any questions, please feel free to leave a comment below, as I’m always happy to help out a fellow blogger!

Make sure to follow us on Pinterest here!

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